OTAAT ESG Framework
ESG—Environmental, Social, and Governance—represents the three core pillars by which organizations measure sustainability, ethical impact, and operational integrity.
For OTAAT (One Text At a Time), ESG isn’t an afterthought—it’s woven into our mission to protect child and maternal health while nurturing a greener planet.
Environmental
Green Cohort Tree Planting
One Registration = One Tree: We partner with local NGOs to plant a tree for every new enrollee, offsetting carbon emissions and restoring ecosystems.
Carbon-Offset Reporting: Quarterly impact dashboards show total trees planted, estimated CO₂ captured, and reforestation site locations.
Digital-First Delivery
SMS, WhatsApp & email reminders eliminate the need for paper-based schedules and printed materials, reducing waste.
Sustainable Partnerships
Collaborations with like-minded corporates for co-sponsored groves and CSR-driven afforestation projects.
Social
Maternal & Child Health
Equity
Free Maternal Reminders: Ensuring expectant mothers across India receive critical vaccine alerts at zero cost.
Affordable Child Plans: Tiered, transparent pricing for childhood immunization reminders up to age 18.
Community Education & Empowerment
Health-Promoting Schools Modules: Dental/eye check protocols, mental-wellness curricula, nutrition and hygiene toolkits for educators.
Parent & Provider Resources: Expert-vetted checklists, printable booklets and digital toolkits to support informed decision-making.
Inclusivity & Accessibility
Zero-App, Zero-Barrier Access: No downloads, no complex registration—just simple text-based reminders in regional languages.
Special Outreach: Focused campaigns for underserved and remote communities with low immunization coverage.
Governance
Regulatory Compliance
DPIIT-Recognized Startup: Registered under the Government of India’s Startup India program (DIPP162172).
Data Privacy & Security: Adherence to India’s IT Act and best-practice encryption standards for personal health information.
Ethical Operations
Transparency: Clear terms of service, published privacy policy, and regular reporting of social and environmental metrics.
Stakeholder Engagement: Regular feedback loops with parents, healthcare providers and school administrators to refine our service.
Leadership & Accountability
Board Oversight: Guided by a leadership team with expertise in pediatrics, public health and sustainability.
Continuous Improvement: Annual ESG audits and published impact reports to track progress against our 2030 tree-planting and health-coverage goals.
Governance
Regulatory Compliance
DPIIT-Recognized Startup: Registered under the Government of India’s Startup India program (DIPP162172).
Data Privacy & Security: Adherence to India’s IT Act and best-practice encryption standards for personal health information.
Ethical Operations
Transparency: Clear terms of service, published privacy policy, and regular reporting of social and environmental metrics.
Stakeholder Engagement: Regular feedback loops with parents, healthcare providers and school administrators to refine our service.
Leadership & Accountability
Board Oversight: Guided by a leadership team with expertise in pediatrics, public health and sustainability.
Continuous Improvement: Annual ESG audits and published impact reports to track progress against our 2030 tree-planting and health-coverage goals.
